The new Becks bottles

As part of a partnership with the RCA, Beck's have created four new contemporary art labels for their bottles. The "Beck's Canvas" project gives the four artists an opportunity to display their work in places they never could have before.

Personally, I think this is a fantastic initiative. People are often unwilling to go to museums and galleries to view art and this way it is bringing the work of these four artists to people who would never usually see them.

Even if the art is not liked, it is a way to get people talking about art and having some opinion about it.

http://www.becks.co.uk/canvas.aspx