A website for a frozen yogurt (that's low fat ice cream to you and me) from America, the website features illustrative drawings of Sour Sally and the yogurt world she lives in. The drawings are interactive and the user can move her around the screen and explore the world.
This is a new and interesting way of advertising something you would not normally associate with such advertising methods. It is a fun and interesting way of inviting people to enjoy the website and because it is so original it has won awards which will of course publicise the site.
http://www.hellosoursally.com/
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